Last week AMD launched the Radeon R9 380X, the company’s latest mid-range video card. Based on a fully enabled GCN 1.2 Tonga GPU – a first for the desktop video card market – the R9 380X was timed to setup AMD product stack for the holidays and to dig out a spot in the gap between NVIDIA’s GeForce GTX 970 and GTX 960 cards. By hitting NVIDIA a bit above the ever-popular $200 spot, AMD is aiming to edge out NVIDIA on price/performance while also snagging gamers looking to upgrade from circa 2012 video cards.

In AMD’s overall product stack the R9 380X is essentially a slightly faster version of the existing R9 380, designed to offer a bit more performance for a bit higher price. With R9 380 AMD went head-to-head with NVIDIA’s GeForce GTX 960, launching at $200 for 2GB cards while also offering a sizable mix of 4GB cards. For the R9 380X AMD is enabling the last 4 of Tonga’s disabled CUs and making 4GB the baseline, which improves performance by 10% or so. In turn the new card is launching at $229, the only card that at official MSRPs is really aimed at the $200-$250 market.

AMD GPU Specification Comparison
  AMD Radeon R9 390 AMD Radeon R9 380X AMD Radeon R9 380 AMD Radeon 280X
Stream Processors 2560 2048 1792 2048
Texture Units 160 128 112 128
ROPs 64 32 32 32
Boost Clock 1000MHz 970MHz 970MHz 1000MHz
Memory Clock 6Gbps GDDR5 5.7Gbps GDDR5 5.5Gbps GDDR5 6Gbps GDDR5
Memory Bus Width 512-bit 256-bit 256-bit 384-bit
FP64 1/8 1/16 1/16 1/4
TrueAudio Y Y Y N
Transistor Count 6.2B 5.0B 5.0B 4.31B
Typical Board Power 275W 190W 190W 250W
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Architecture GCN 1.1 GCN 1.2 GCN 1.2 GCN 1.0
GPU Hawaii Tonga Tonga Tahiti
Launch Date 06/18/15 11/19/15 06/18/15 10/11/13
Launch Price $329 $229 $199 $299

Recapping the specifications, the R9 380X is very straightforward card. Rather than R9 380’s 28 CUs, all 32 CUs are enabled for R9 380X. As this was the only thing disabled on R9 380, this means that the increased stream processors and texture resources are the only material GPU change as opposed to the R9 380. Otherwise we’re still looking at the same 32 ROPs backed by a 256-bit memory bus, all clocked at 970MHz.

Meanwhile as far as memory goes, the R9 380X sees AMD raise the default memory configuration from 2GB for the R9 380 to 4GB for this card. We’ve reached the point where 2GB cards are struggling even at 1080p – thanks in large part to the consoles and their 8GB of shared memory – so to see 4GB as the base configuration is a welcome change. R9 380 does offer both 2GB and 4GB, but as one might expect, 2GB was at launch (and still is) the more common SKU that for better or worse makes R9 380X stand apart from its older sibling even more. Otherwise the 5.7Gbps memory clockspeed of the R9 380X is a slight bump from 5.5Gbps of the 2GB R9 380, though it should be noted that 5.7Gbps was also the minimum for the 4GB R9 380 SKUs. So in practice just as how there’s no increase in the GPU clockspeed, there’s no increase in the memory clockspeed (or bandwidth) with 4GB cards.

Similarly, from a power perspective the R9 380X’s typical board power remains unchanged at 190W. In practice it will be slightly higher thanks to the enabled CUs, but otherwise AMD hasn’t made any significant changes to shift it one way or another. This also means that most (if not all) retail cards are minor variations of each partner's existing R9 380 4GB design, as they don't need new memory or power delivery circuitry to handle R9 380X.

From a performance perspective then the R9 380X is not a very exciting card. After 3 releases of the fully enabled Tahiti GPU – Radeon 7970, 7970 GHz Edition, and R9 280X – the architectural and clockspeed similarities of R9 380X mean that it’s essentially a fourth revision of this product. Which is to say that you’re looking at performance a percent or two better than the 7970, well-tread territory at this point. In a sense then the R9 380X is a de-facto $229 7970, with an extra 1GB of memory.

The R9 380X’s principle reason to exist at this point is to allow AMD to refresh their lineup by tapping the rest of Tonga’s GPU performance, both to have something new to close out the rest of the year and to give them a card that can sit solidly between NVIDIA’s GeForce GTX 970 and GTX 960. That AMD is launching a fully enabled Tonga card now is somewhat arbitrary – we haven’t seen anything new in the $200 to $500 range since the GTX 960 launched in January and AMD could have launched it at any time since – and along those lines AMD tells us that they haven’t seen a need to launch this part until now. With the R9 380 otherwise shoring up the $199 price point until more recently, there’s always a trade-off to be had with having better positioning than the competition versus having too many products in your line (with the 300 + Fury series the tally is now 9 cards).

In AMD’s new lineup the R9 380X slots in between AMD’s more expensive R9 390 and the cheaper R9 380. AMD is promoting this card as an entry-level card for 2560x1440 gaming, though with the more strenuous games released in the last 6 months that is going to require some quality compromises to achieve. As it stands I’d consider the 390 more of a 1440p card, while the R9 380X is better positioned as AMD’s strongest 1080p card; only in the most demanding games should the R9 380X face any real challenge.

AMD Relative Benchmark Performance (1080p)
Card Performance Price
Radeon R9 390 157% $289
Radeon R9 380X 110% $229
Radeon R9 380 (2GB) 100% $179
Radeon R9 370 78% $129
Radeon HD 7850 63% N/A

As far as performance goes then, the R9 380X is about 10% faster than the 2GB R9 380 at 1080p, with the card taking a much more significant advantage in games where 2GB cards are memory bottlenecked. Otherwise the performance is almost exactly on-par with the 7970 and its variants, while the more powerful R9 390 has a sizable 43% performance advantage thanks to its greater CU count, memory bandwidth, and ROPs. This makes the R9 390 a spoiler on value - it's 43% more powerful for a price premium of 26% - though its final $290+ price tag ultimately puts it in its own class. Or to throw in a quick generational comparsion to AMD's original $250 GCN card, Radoen HD 7850, you're looking at a 75% increase in performance at this price bracket over 3 years.

Looking at the actual cards that have launched so far, most of the partners have reused their R9 380 designs, which is fitting given the similarities between the two cards. Meanwhile as Tonga has some headroom for the partners to play with, many of the R9 380X cards being sold include at least a minor factory overclock, even those cards being sold at MSRP. Ultimately baseline cards and cards with smaller overclocks start at $229, while cards with more significant OCs start at $239 – a $10 premium. The one exception to this in North America happens to be the card AMD sampled us for today's review, ASUS's STRIX R9 380X, with the base version retailing at $239 while the OC version retails at $259.

As for the competition, as I previously mentioned AMD will be slotting the R9 380X in between the GeForce GTX 970 and GTX 960. The GTX 970 quite a bit faster but also quite a bit more expensive then the R9 380X - though still a bit of an overall spoiler like the R9 390 - while the R9 380X will pass the 2GB GTX 960, albeit with a price premium of its own. At this point it’s safe to say that AMD holds a distinct edge on performance for the price, as they often do, though as has been the case all this generation they aren’t going to match NVIDIA’s power efficiency.

Fall/Winter 2015 GPU Pricing Comparison
Radeon R9 Fury $529  
  $469 GeForce GTX 980
Radeon R9 390X $379  
Radeon R9 390 $289 GeForce GTX 970
Radeon R9 380X $229  
Radeon R9 380 $179/$169 GeForce GTX 960
  $149 GeForce GTX 950
Radeon R9 370 $129  
Meet the ASUS STRIX R9 380X OC
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  • Asomething - Tuesday, November 24, 2015 - link

    The HSA foundation is partially founded by ARM which means they are already working on it (but as you said there isnt much motivation to make HSA enabled apps). AMD is the only high profile and headline grabbing member of it so they tend to get the most press because of clickbait articles. And a lot (if not all) of nvidia's efficiency improvements do come from the lower transistor density (also the main reason they can say their TDP is so low since the chip has a larger surface area with which to dissipate the same amount of heat as the same chip made using AMD's high density libraries would have), improvements to the memory and reductions in DP capabilities.
  • tamalero - Tuesday, November 24, 2015 - link

    anyone can explain me why everyone says the new gpus are overpriced?
    their pricepoints seems to be similar to the performance of the nvidia cards.

    the table on the first page shows clearly.
    Even the review shows the 970 and the AMD 390 trading blows and have the same price point.

    so, what did I miss? why suddenly fanboys demand even 15% reduction to "become competitive" ?
  • FriendlyUser - Tuesday, November 24, 2015 - link

    As everyone has noted, the cards are uncomfortably close to the higher tier (390 and 970). So, the 380X is not overpriced with respect to the competition from nvidia, but with respect to the 390. The jump in performance is so great, that we should either hope the 390 goes at $300 (practically eliminating the 380X) or the 380X completely dominates the sub-200 territory.

    Anyway, overall it's a very good product.
  • just4U - Friday, November 27, 2015 - link

    Well.. here in Canada that's not quite the case. A 380/960 /w 4G mem sells for 300ish.. the 380X $330.

    A 970 runs you $450-500 and a 390 $430+ No way their priced similar to the 970/390.
  • BurntMyBacon - Tuesday, November 24, 2015 - link

    @Samus: "They need to drop the prices across the entire line about 15% just to become competitive."

    That wouldn't fix the biggest pricing problem shown in this review. The 380X is priced too closely to the 390 given the performance difference. Drop them both by 15% and the 380X is still priced too closely to the 390. I'll leave the rest of you to argue performance vs premium cooler value on the high end and 390/390X vs GTX970/GTX980 performance per dollar, but I submit that a flat 15% drop is too simple an answer to the problem due to competition within their own lineup.
  • Azix - Wednesday, January 13, 2016 - link

    but people were fine with the 960 at the same price...
  • zeeBomb - Monday, November 23, 2015 - link

    Ryan smith blessed us with a great graphics card review.
  • maecenas - Monday, November 23, 2015 - link

    At this point, NVIDIA or AMD, I'm not sure I would get anything other than an ASUS cooling system. I have the STRIX version of the GTX 970 and it really is fantastic.
  • jasonelmore - Monday, November 23, 2015 - link

    It Depends on what you need. The Stock Blower Coolers keep hot air out of the case, so for Small Form Factor Builds, your not going to want Asus's coolers since they dump the hot air back into the case.
  • theduckofdeath - Tuesday, December 1, 2015 - link

    I have a mATX case with water cooling and internal padding all around to keep the noise down, and my ASUS Strix GTX 960 is not making a sound and the temp in the case does not go above 50-52 degrees celsius even after hours of playing. The problem with GPUs sucking air out from the rear and blowing the same air out is, they have to generate all of the airflow themselves, which always gets really noisy compared to using the air passing through a case.

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