Micromax Moves Forward With Windows Phone For Indiaby Brett Howse on June 16, 2014 8:20 PM EST
- Posted in
- Windows Phone 8.1
At MWC this year, Microsoft announced it was partnering with several new companies to bring additional Windows Phone devices to market. At BUILD, they announced an additional two companies – Micromax and Prestigio. Today, Microsoft used their Windows Phone Blog to announce some of the first of these new entrants with the Micromax Canvas Win W121 and Canvas Win W092.
Neither of these devices could be considered a flagship device in any market, but clearly that’s not the push right now. With the (relative) success of the Lumia 520, Nokia showed that low prices are still important in a lot of markets and can allow for some respectable volumes of devices to be sold.
There were two major changes earlier this year which have led to Windows Phone going from basically three OEMs (Nokia, Samsung, and HTC) to double digit numbers of OEMs pledged to bring devices out based on Microsoft’s smartphone platform. The first is the $0 licensing model for all Windows devices under 9” in screen size. This lets Windows Phone compete head on with Android - at least from a licensing perspective. In fact, with the patents being paid to Microsoft from basically all Android device makers, it’s possible that going with Windows Phone is actually less costly on the licensing end. The other major change was that Microsoft released a Qualcomm reference design for Windows Phone, and both of the Micromax devices are utilizing that to save costs on engineering. This is a big change, and allows OEMs to bring devices to market faster and for much less money than having to design an entire phone themselves.
The Win W121 is the more upscale device of the two, with a 5” IPS display with a 720x1280 resolution for a reasonable 294 pixels per inch. Driving the display is the Qualcomm Snapdragon 200 quad-core 1.2 GHz which is likely the 8212 (Cortex A7, Adreno 302) version found in other Micromax devices and comes equipped with 1 GB of RAM which is much better than the low end Nokia phones. The battery is a 2000 mAh, and there is an 8 MP rear camera with LED flash and a 2 MP front facing camera. The W121 has dual SIMs, and the 8 GB of internal storage is expandable storage via microSD up to another 32 GB. The back is faux leather and removable, much like the Samsung Note 3.
The Win W092 is a 4” IPS version, but lowers a lot of the specifications to reach a lower price point. The screen is 480x800 resolution, but keeps the same quad-core Snapdragon 200, 1 GB of RAM, and 8 GB of storage. Once again, the storage is expandable with microSD adding up to an additional 32 GB more space. The battery is correspondingly smaller at 1500 mAh, and the rear camera is downgraded to a 5 MP but keeps the flash. The front facing camera is downgraded to 0.3 MP, but at least it has one.
|Micromax Canvas W121||Micromax Canvas W092||Nokia Lumia 520||Nokia Lumia 630|
|SoC||1.2 GHz Snapdragon 200 (Quad Core Cortex-A7)||1.2GHz Snapdragon 200 (Quad Core Cortex-A7)||1.0GHz Snapdragon S4 (Dual Core Krait)||1.2GHz Snapdragon 400 (Quad Core Cortex-A7)|
|RAM||1 GB||1 GB||512 MB||512 MB|
|NAND||8 GB NAND with microSD slot||8 GB NAND with microSD slot||8 GB NAND with microSD slot||8 GB NAND with microSD slot|
|Screen||5" 1280x720||4" 800x480||4" 800x480||4.5" 854x480|
|Rear Camera||8 MP w/LED Flash||5 MP w/LED Flash||5 MP||5 MP|
Neither of these devices are very exciting compared to the HTC Ones of the world, but they are going on sale in India in early July for Rs 9,500 ($158 USD) for the W121, and the lower spec W092 is only Rs 6,500 ($108 USD). For the price, they offer a lot of value and should compete well against the Lumia 520 and Moto E range devices.
Source: Windows Phone Blog
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tipoo - Monday, June 16, 2014 - linkA very important market. It would be nice if they gained a decent foothold there, just to bring the global marketshare closer to iOS and Android. Rather a three horse race than two.
Belegost - Monday, June 16, 2014 - linkThe W121 is a real bargain. That price is quite good for those specs. I have felt like the 630 is a little overpriced, and this really shows it.
imprettyfly - Monday, June 16, 2014 - linkI don't know anything about Micromax, but besides the specs of the phones there's also the after-sales service to take into account. Build quality and the Sensor Core tech in the 630 might also be enough of differentiating factors for the 630 to be the better choice - regardless of what values the Micromax and Nokia brands represent: "anything like nothing" vs "connecting people" is a good example of that.
Brett Howse - Tuesday, June 17, 2014 - linkAnd the Nokia apps - but they might come to all platforms now with the acquisition.
Silent Rage - Monday, June 16, 2014 - linkI agree that a three horse race is better than two and really makes it exciting to watch as each company work harder to innovate and bring more to consumers. The announcement of the Qualcomm Reference Design at BUILD was a smart move and I have to applaud Microsoft and Qualcomm for making this happen. If Windows Phone is (more) relevant five years from now, this could be a defining point it needs to ramp up market share faster for the OS.
boozed - Monday, June 16, 2014 - link"Nothing like anything"?
Morawka - Monday, June 16, 2014 - linkthe A7 is getting cheaper and cheaper to make. Glad its in this phone instead of some generic Mediatek SoC. Nice display, Decent ram (same as $700 iphone 5S), and great mobile OS. now we just need more apps for WP, and i think android and ios is in trouble.
killeak - Tuesday, June 17, 2014 - linkThis A7 is the low level end architecture for CPU from ARM, not the A7 from Apple used in IPhone 5s / IPads Air. The ARM A7 in this SoCs, is same that you find in cheap SoCs from Mediatek and others.
Morawka - Wednesday, June 18, 2014 - linkthe ram is what i was comparing to the iphone 5S
althaz - Tuesday, June 17, 2014 - linkBoth of those phones are pretty spectacular value for money. The screens are likely to be poor and the build quality probably won't be great, but in terms of pure specs and dollars, incredible value.